The Cherry On Top Beauty Report (May 2019)

The Cherry On Top Beauty Report (May 2019)


Brand partnerships with pop culture events pay off
The Disney Aladdin Powder Blush, tied to the film's release on May 24, drove MAC Cosmetics up 24 spots in May.

Eye products are all about the add-ons
Last month, consumers were showing demand for rose and cannabis as the top key ingredients in their eye products, and this month it's all about chamomile and castor oil.

Don't underestimate the power of a new category product launch
Juvia's Place launched foundation and concealer for the first time on May 20 and quickly jumped 19 spots to take the number one slot in the top brand list for the Face category.

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